Launching a website is an exciting milestone for any Manchester business, but it’s also a complex process that requires careful planning. To ensure your site is ready to impress visitors and perform well online, follow this ultimate website launch checklist. From technical details to user experience, this guide covers everything you need to know.

Optimise your website for mobile

With most users browsing on mobile devices, ensuring your site is mobile-friendly is essential. Test your website’s responsiveness on various screen sizes to guarantee a seamless experience for all users.

Related: Discover why mobile-first design is critical for modern websites.

Check page loading speed

A slow-loading website can drive visitors away and hurt your Google rankings. Use tools like Google PageSpeed Insights to identify any issues and optimise your site’s speed.

Related: Learn about the science of website speed and how it affects Manchester users.

Verify SEO readiness

SEO is crucial for helping Manchester customers find your website. Check that all pages have:

• Relevant keywords
• Optimised meta titles and descriptions
• Clean URL structures
• Proper use of headers (H1, H2, etc.)

Related: Explore how SEO and web design work together to boost your site’s visibility.

Test all links and functionality

Broken links or non-functional buttons can frustrate users and harm your credibility. Manually test all internal and external links, forms, and interactive elements to ensure everything works as intended.

Related: Avoid common errors highlighted in 5 mistakes to avoid when designing a website.

Ensure strong security measures

Protecting your website from cyber threats is non-negotiable. Install an SSL certificate, use secure passwords, and regularly update plugins or software to keep your site safe.

Related: See how affordable websites can offer security without compromise.

Prepare high-quality content

Your content is what engages visitors and communicates your brand’s message. Review all pages to ensure they include well-written, error-free text and compelling visuals.

Related: Learn how storytelling and branding can elevate your website’s content strategy.

Set up analytics and tracking

To measure your website’s performance, integrate tools like Google Analytics and Search Console. These platforms provide valuable insights into visitor behaviour, traffic sources, and overall performance.

Related: Find out why continuous improvement is key in web design trends for Manchester businesses in 2025.

Final thoughts

Launching a successful website requires attention to detail, from mobile optimisation to strong security and engaging content. By following this checklist, you can ensure your Manchester business makes the best possible impression online. At Digital Refresh, we’re here to help with every step of the process. Contact us today for expert web design Manchester services at 0161 672 7407 or email info@digitalrefresh.uk to get started.